Anna Valenzuela Tucson, Arizona • 520-661-1551

Qualifications Summary

Graphic Designer and Creative Lead who develops brand identities and leads projects from concept through launch. Creates cohesive work across print and digital platforms, pairing big-picture direction with hands-on design. Advanced knowledge of design softwares like Photoshop, Illustrator, InDesign, Canva, etc. Works closely with entertainment, booking, marketing and ownership teams to ensure creative supports audience growth and strengthens overall brand presence.

Experience

Hotel Congress, Tucson, Arizona |January 2025 to Present

Graphic Designer (Manager Level)

Serve as the in-house creative lead for Hotel Congress, a landmark downtown Tucson hotel and cultural hub at the center of the city’s music and nightlife scene. Develop and execute visual campaigns for concerts, recurring event series, restaurant concepts and property marketing in a fast-paced, high-output environment.

● Lead creative direction for local, national and international artists performing across multiple on-site venues.

● Develop visual campaigns supporting marquee events and themed nightlife programming, contributing creative strategy during management-level planning.

● Shape cohesive presentation across live entertainment, destination dining, hotel offerings and property-wide signage.

● Produce integrated print, digital and environmental assets driving ticket sales and food and beverage revenue.

● Manage in-house small- and large-format print production and coordinate external vendors for specialty projects.

Proper Villains, LLC, Tucson, Arizona | September 2023 to January 2025

Graphic Design Lead, Illustrator

Worked directly with clients to develop brand identities and integrated marketing materials across print and digital platforms. Translated business goals and audience insights into cohesive visual campaigns for organizations including college athletics programs, nonprofit organizations, B2B companies, healthcare staffing firms and technology startups.

● Promoted to Graphic Design Lead within three months in recognition of project management ability and client-facing leadership.

● Established scalable design and social media workflows, implementing brand kits that enabled the agency to expand its client services.

● Led development of branding packages, campaign assets and social content tailored to diverse industries and target audiences.

● Contributed to planning and marketing execution for large-scale events including concerts, nonprofit fairs and a citywide job fair supporting regional recruitment efforts.

Creative Collaborations | 2022 – Present

● Designed campaign T-shirt and event signage for Deja Foxx’s congressional run.

● Created posters and promotional materials for a Tucson-based burlesque costume designer.

● Provided styling direction for independent photo shoots, contributing to visual concept and final execution.

● Developed custom invitations and branded materials for private and creative clients.

Independent Visual Artist | 2018 – Present

Maintain an active studio practice focused on painting and mixed-media work exhibited locally and shared through digital platforms. Ongoing fine art exploration informs composition, color theory and conceptual development within commercial design projects.

Education

Accademia del Lusso, Milan, Italy

Bachelor’s Degree in Fashion Design | 2022

Completed a competitive international bachelor’s degree program in fashion design, integrating brand strategy, visual communication and business development. Designed and presented full collections and completed thesis research examining opportunities within the luxury market.